Inside this comprehensive 35 page eBook, you will learn 'Hidden Secrets' to advertise successfully on Facebook, for your offline or online business and MUCH MUCH MORE!!
What is Facebook advertising?
Facebook ads definition:
Facebook ads refer to online advertisements, that are created and published on the Facebook platform, to be targeted to its users. Facebook ads are a type of display ad, and can only be seen by the platform's users who have been selected using Facebook's targeting tools.
Facebook ads work because of their high level of audience targeting, the number of users on the platform, and analytical insights. Through successful iteration and experimentation — combined with a good strategy — brands can see a positive return on investment from Facebook
Capturing your target audience’s attention on Facebook is difficult when there’s an endless amount of profiles to browse, articles to read, and videos to watch.
Facebook Ads, though, give you the chance to cut through the noise.
You need to stand out from the distractions of family photos, exciting life highlights, and the pressure to wish that friend you haven’t talked to in years a happy birthday.
Even when you have an offer or piece of content that your target audience wants, you need to present it in a compelling way.
Stellar copy, attention-grabbing visuals, and a clear value proposition are essential.
To seal the deal, you’ll need a strong call-to-action (CTA) that entices them to click.
Companies and organizations have nailed the four main components of a great Facebook ad:
They’re visual:
Humans process images far more quickly than words. Make sure to optimize images, videos, colors, and any overlaid text to catch your viewers’ eye.
They’re relevant:
Speak to what your buyer personas want. Your ad content and offers, should align with the needs and desires of your selected ad audience.
They have a clear value proposition:
Why is it worth it for your ad viewers, to interrupt their scrolling to navigate to your site? What’s the value they stand to gain from engaging with your brand?
They entice you to take action immediately:
It should be clear what step the viewer should take next to redeem the offer, view the products, or download the content. Don’t leave them to guess.
It’s important to note that there’s not one optimal Facebook ad template for each industry. The ads that resonate with your particular audience will vary based on your target persona’s interests, demographics, personalities, and priorities.
For this reason, it’s important to test and retest your ads continuously. What copywriting style piques your audience’s interest? Which formats encourages the most engagement? Analyze the ads you’ve run and ask specific questions about why the performance of those ads differed. You’ll uncover valuable insights about your audience that you can apply to the next set of ads you’re running.
With this book you will learn Hidden Secrets To Facebook Ads:
Great book... just what I needed :)
Awesome read. This helps heaps.
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