SuccessfulSalesmanship

Low pressure selling is a career with a great purpose . . . being nice to people, getting them to like you, getting them to like buying from you, getting them to keep on buying from you. With it, you never have to judge a customer by his silence. You let him judge you by yours! With it, you are able to apply the science of listening, the art of word economy. You are able to understand what people look for in a product, a service, and a salesman. But most important of all, to make low pressure selling work for yourself, you must first be dedicated to selling, regard it as an important profession, and be ever proud that you are one of the people who help keep the economy of the entire world in balance.
Using the low pressure pluses in this book will help you to improve your low pressure salesmanship techniques. These low pressure patterns will help you earn more money and make more customer friends whether you sell a product or service; whether you sell sugar pills to hypochondriacs or dogmas to students.