Business X Factor

Seth Godin came up with the concept of the “Purple Cow.” He observed that after you have been looking at cows for a while they all basically look the same. They all become common, ordinary and needless to say, dull and boring. But a purple cow is something that would be very different and indeed quite remarkable. A purple cow would attract attention; it would be the start of many conversations and it would be a draw for people everywhere. It would not be forgotten almost immediately. That is what you need to stand out from the crowd and rise above the rest- your own version of the purple cow.