by eezybizz.com
You hear a lot of talk these days about “finding a niche”, as if the concept is new. It's not.
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One maximizes your chances for success, the other is an almost certain road to failure.
So as you read this and begin to think about niches and niche businesses, keep these points in mind.
Niches are not magical, newly discovered entities. They are simply markets within markets. Hungry and eager to buy.
