A Guide To Campaign Strategy - 17 Keys To Creating A Profitable Promotional Calendar
Some marketers just wing it, meaning they decide what they’re going to send to their subscribers at the moment they sit down to craft an email. Failing to plan an email ahead of time won’t hurt if you do it once in a blue moon. Truth is, however, the most successful email marketers plan their promotional calendar well ahead of time, anywhere from six months to a year in advance. And these are the folks that tend to have the most profitable lists.
