If you run a business, a website or a blog and you want to increase your audience as well as increasing engagement, then the single most effective way to do that is with email marketing.
Email marketing allows you to reach your audience in an
incredibly direct manner. Unlike other forms of marketing, you’ll
actually be able to reach your audience directly in their inboxes
without having to go through any third party. That means that
you’re not reliant on a platform like Facebook or Twitter, or at the
mercy of potential changes to policies that could render your
messages unheard. It wasn’t that long ago that Facebook made
the decision to change its system so that only a small percentage
of posts from pages got through to followers.
