Everyone will tell you… the gold is in the list.
And the reason is simple. Once you have a mailing list, you automatically have your own personal cache of people you can pitch products to.
·Have you created a blockbuster ebook or developed some innovative software program? Blast an email to everyone on your mailing list.
·Have you found a hot membership website that pays a sizable affiliate commission? Blast an email to everyone on your mailing list.
·Have you launched another website and you’re looking for immediate viewer traffic? Blast an email to everyone on your mailing list.
Of course, the bigger and more targeted the list, the better the results. And the result you’re ultimately shooting for is more revenue.
Not that you’re going to use your mailing list as a permanent and exclusive sales machine. That would be deadly.
What you have to do is keep a fair balance between sales pitches and quality information…
If you send out too many blatant “buy this now” messages, you’ll lose the trust and support of your mailing list members.
If you send out too much free information over an extended period of time, you might just alienate your mailing list members when you do finally pitch any type of product to them.
That’s where balance comes into play. You need to supply them with quality information and advice for free. But you also need to incorporate promotion messages that are related to that information.