by JJ Jennings
WRITING A GREAT ELECTRONIC NEWSLETTER
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WRITING A GREAT ELECTRONIC NEWSLETTERWRITING A GREAT ELECTRONIC NEWSLETTER
In this world, there are definitely 2 types of electronic newsletters. One type grabs the readers and actively (usually dramatically) improves your sales, while the other languishes on a screen for only a matter of seconds before it heads straight for the trash bin.
Now, you want an electronic newsletter that will act as a great marketing tool for you and that will seriously raise your sales.
. Most companies who have good electronic newsletters attest that the increased sales arising from the newsletter are actually the final step in terms of the newsletter development.
The world of sales is like a pyramid with a staircase to the top. You climb each step with your customers, and then when you get towards the top, your sales simply start to take off. But before you start scribing your electronic newsletter, you need to be aware of its purpose.
AIMS OF AN ELECTRONIC NEWSLETTER
Writing an electronic newsletter is not just about reaching your customers and potential customers. There is a whole lot more to it than that. In fact, a great electronic newsletter will achieve the following without you even having to try too hard:
1. Establish and/or consolidate your brand or service.2. Determine that you are a leader in your field.3. Prove that your company is one that has integrity and commitment, and is an authority.4. Demonstrate your professionalism and knowledge.5. Increase your presence on the Internet with associated, hidden benefits.
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