The fact that blogs have become an extremely popular marketing and promotion method is no surprise. Not when you consider the advantages they offer over the standard website.
When you think about the way blogs started out - and what continues to make them so popular - it’s obvious that owners use them to “bare their soul”, so to speak. They don’t labor over their content, constantly revising and editing as though it were some sort of literary masterpiece.
They simply speak opening and honestly about what they feel and what they think. And, if what they write is highly engaging, their blog will not only attract a considerable amount of followers, it will endure over an extended period of time.
In other words, it will last long after thousands of other blogs have bit the cyber dust and disappeared.
If your blog is centered around SEO, ask readers to post their best and worse search engine tactics.
If your blog is centered around dogs, ask readers what training methods resulted in the most success (or failure).
Take a poll, take a survey. Conduct a contest. Include a questionnaire form that readers can fill out and submit.
There are all sorts of ways you can get readers involved. If nothing else, just mention something that will prompt them to post comments. Or, at the very least, provide content that makes them want to keep coming back.