If the value of a mailing list is gold, publishing an e-zine would have to fall into the platinum category.
Naturally, you can keep in touch with your mailing list members without an e-zine, but why pass up the opportunity to gain their respect and trust on a regular basis.
If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.
With an e-zine, you have the perfect opportunity to step into the privacy of their homes on any given day of any given week or month. You decide. And once you do and you arrive at their inbox, you have their undivided attention.
At least, that’s what you’re hoping for. Their undivided attention.
The first thing you have to do, of course, is develop an e-zine that your readers will be hungry to devour, from top to bottom.
In all honesty, that’s not an easy task. Especially when you consider how many emails the average viewer receives on a daily basis. Competing with tons of junk mail, carefully drafted solo ads by other marketers, and dozens of e-zines that have already been subscribed to can give anyone reason to pause.
In many cases, those types of obstacles have prompted webmasters to not only think twice about having their own e-zine but caused them to decide not to publish one at all. Ever.
But when you calculate the enormous benefit of publishing a e-zine, it’s something that needs to be taken quite seriously. After all, a good deal of revenue is at stake.