by Mike Mayhew
Today, we're chatting with a true expert in direct marketing. He's been trained alongside some of the biggest names in marketing. People like Bill Glazer and Dan Kennedy. And now, he stands shoulder to shoulder with those guys.
In the last few years, Craig Simpson has sent over 300 million pieces of direct mail, and he's been able to analyse what works and what doesn't work. And that's why I'm really excited about chatting to Craig today. We'll also find out about how direct marketing stacks up against email marketing, or advertising online, with sites such as YouTube and Google.
