The Power Of Branding

Many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Why? Often it comes down to a lack of understanding. Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is. 

Hopefully, this book will give you a good primer on what brands are and what they can be with the right strategy. A good brand is about much more than just a logo – it’s about seeing your company as a movement rather than a service and creating something that people can get excited about.