"Why Understanding Customer Needs is Key to Successful Product Design" "Customer-Centric Approach: Building Products That Meet Needs, Desires, and Wants" "The Real Product: Addressing Underlying Needs and Desires for Business Success"
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Your product is a solution that meets the specific needs, desires ,will and wants your customers. The customer is someone who seeks out the answers and solutions because it aligns with their needs, desire and wants.
