كتاب مسموع، العلامة التجارية: دليل لعلم نفس الألوان هو مورد حيوي لا بد منه لأي شركة جديدة أو فرد يتطلع إلى جذب عملائه المثاليين من لحظة صياغة علامتهم التجارية وبدء تسويقهم.
Introducing "Branding: A Guide to Colour Psychology, Arabic", a must-have resource for any business looking to make a lasting impact in today's competitive market. In today's digital world where gaining and keeping the attention of potential customers and clients is as competitive as it is vital to stand out, this guide dives into the world of colour psychology and its undeniable influence on brand perception.
Unlock the secrets of iconic brands like McDonald's, Nike, Gucci, Barbie, and Starbucks, and discover how they have harnessed the power of colour to create a global presence. From evoking emotions to capturing attention, colour is the first form of communication that can make or break a potential customer's first impression. This guide breaks down the colour wheel, starting with primary colours, and explores the positive and negative emotions associated with each hue.
"Branding: A Guide to Psychology, Arabic" goes beyond theory. It provides practical steps to effectively utilize colour psychology in your branding strategy. Learn how to target your audience, define your brand position, and craft a brand personality that resonates with your ideal customers. Discover the art of matching your brand attributes to known brand colours and create a captivating colour palette that tells your brand story. Also available in English, French, Spanish, Chinese and Japanese.
