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Less regulation and lower taxes during the former California governors first term in office sent the number
of small business formations skyward and the industry, despite increased taxes and regulation, has never
looked back. Today, as much as ever, there are outstanding opportunities in the small business market.
Think about it. Big business puts out a controlled product that appeals to the masses. When selling
nationwide, little attention is paid to particular regional differences. Small business fills this void. Its not
necessary, in an environment of lower overhead and more flexibility, to have a product that necessarily
appeals to the masses. You might produce T-shirts and apparel with local slogans and insignia on them out
of your own home. This product will likely appeal to the locals and certainly may have some fascination
for tourists, too. Its not something a major company is likely to fashion because of its limited audience
attraction. But you dont need to sell as many units to operate a successful small business.
There are numerous examples of small businesses having local flavor that became an overnight sensation
nationally. Ben and Jerrys ice cream was a Vermont tradition that suddenly caught on big everywhere.
Numerous franchises and grocery distribution outlets later, the original owners are ready to cash in big
time!