by eezybizz.com
Integration marketing (IM) is much like this proverb from the Bible, which states, “The spider takes hold with her hands, and is in kings' palaces.”
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For practical purposes, let’s define integration marketing from a dictionary.
Webster says that the word integration, a noun, means; the act of making
entire or complete. Thesaurus.com says integration means unification.
These definitions are pretty powerful when you consider what integration
marketing means to the world of business especially online.
In the offline world, you have companies that piggyback one another within
marketing campaigns. Nike may give you 25% off a pair of sneakers when
you buy an Izod shirt at full price. Both companies have merged, or
integrated, for a particular marketing campaign. You may not want the
sneakers but good chance someone else will and both parties will
financially benefit from the adventure.
