Crash Course Guide to E-zine Publishing

You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve.
This is much more effective than attempting to close sales immediately, as many sales pages attempt to do. Most people must be exposed to a product repeatedly and must talk to a sales person repeatedly before they will settle on a single product or service. This is especially true if the price tag on that given product or service is out of their normal, comfortable spending range.