Magazine Publishing

However, do not think that you have to be another Oprah Winfrey to publish a successful magazine. In fact, despite the difficulties associated with magazine publishing, there are still a few average people that are able to get their foot through the door. Yet, since they don’t have money or fame to promote themselves, they must use a different approach… niche marketing.
What is niche marketing? Niche marketing occurs when you advertise to a more specialized audience… individuals who are not getting their needs or wants met by existing companies. As a result, you develop a high demand for your product… a demand that won’t have too much competition in its supply, (since obviously you will be the main supplier).
To better understand the power of this concept, consider the example of Simone Gold, an emergency physician who launched the magazine MedicaLife. Instead of focusing on a general market, Gold decided she would go niche and advertise to people working in the healthcare industry. Her approach worked wonders as now MedicaLife is one of the top magazines in its market.