by eezybizz.com
Running a business today involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumer, they also face a great deal more competition.
USD $9.98
Tracking URLs are useful because they allow you to determine just how effective your email marketing campaigns actually are. You should always use a tracking URL when you are directing traffic over to your landing page.
At tracking URL is a just a normal URL with what’s called a ‘token’ attached at the end of it. Therefore, a normal URL might look like this http://www.mywebsite.com/email where as a tracking URL would look like this http://www.mywebsite.com/email/?umm_campaign=assessment.
Your landing page is the most common place for a tracking URL to be placed. You will add the link to the page you want to track and this will automatically begin to populate data about your visitors to that page. What those results look like will depend on who is providing those results. For example, Google provides tracking links, but so does Hubspot or Clickbank. To create a campaign simply follow the instructions provided to you.
