Email Marketing Blueprint

Even though this course is on email marketing, you need to come to terms with some truths about it. For one, email marketing is not as effective as it used to be. To be more exact, email marketing started to lose the effectiveness it used to have prior to Facebook’s popularity.
As of this time of writing, more Internet users spend more time checking their Facebook and Twitter account daily. Slightly more than half of the global Internet users have a Facebook account and people aged 20 and below prefer to check their Facebook account for messages than their email! You can say the same for Twitter in spite of its 140 character limitations per direct messaging.