Why do I say this? Because it must Attract! Attract who, you potential customer or buyer! To What? To your Capture Page and Offer!
What is a Lead Magnet?
Well, it can be many things!
It is something that you want to give to your potential buyer or customer to
entice them!
To engage them to follow your process or Sales Funnel until the end!
So the Lead Magnet should in the end, add to the VALUE of your end Product or
Service!
