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THE ABSOLUTE RULES FOR ONLINE PROMOTION:
1. You must try to capture lead information in EVERY promotion.
2. You must try to convert readers of your ads into opt-in subscribers of your newsletter or e-mail marketing list.
3. You must make an offer to generate an immediate response from readers. In other words, convince them to DO something, and do it NOW!
4. You must have and be committed to a consistent promotion schedule.
5. You must never give up.
These FIVE rules are critical. Commit them to memory or at least write them on a sticky note and post on
We will talk more about these rules a little later for now let's look at the types of promotion that you need to understand and execute on a consistent basis.