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HOW TO BUILD A PROFITABLE EMAIL LIST HOW TO BUILD A PROFITABLE EMAIL LIST

Digital e-Marketing

HOW TO BUILD A PROFITABLE EMAIL LIST

Summary

You have most likely heard of the term “lead magnet.” This is what you use to grab the attention of a potential customer. ( 55 pages )

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USD $7

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Most social media that you know of are relatively new, but email marketing goes just a little further back. In fact, it was in 1978 that Digital Equipment Corp’s Gary Thuerk sent the first set of mass commercial emails. Thuerk did this to promote DEC machines. This is how he earned the nickname “Father of Spam,” although he only rattled a few hundred email inboxes. This was unprecedented, however, and had made a mark. He did have Ray Tomlinson to thank for. Seven years before the so-called spamming incident happened, Tomlinson invented a means to send messages from one the computer to another. This was further strengthened by Larry Roberts’ invention the following year (1972), which was the first email management system.

But how do you do just that? How do you build a profitable email list? How do you collate information on people who will be happy to hear from you instead of deleting your email on sight? You already know what strategies to use when email marketing. The void that this book can ll is in helping you create that email list. What is an attractive and sophisticated email campaign when everyone receiving it is not particularly happy about it?




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