Identifying the target market is not an easy task. It is indeed one of the vital elements which inform you about the market you want to target and how it can bring the maximum benefits to you and your consumers and prospects.
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It will become easy for you to look after your customer’s needs and wants in a much improved way only if they all are grouped according
to their tastes and desires. There are different types of market that can be targeted. It will be discussed in the book.
