The fact that blogs have become an extremely popular marketing and promotion method is no surprise. Not when you consider the advantages they offer over the standard website.
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For one thing, if you use an independent online blogging service like Blogger.com ( http: //www.blogger.com) you don’t need any web design or programming skills. You simply sign up for a free account, choose the template you want, and then begin posting content. And since these types of services are maintained on the owner’s server, there’s no need to acquire independent web hosting or domain names. Whether you operate one blog or several hundred, there’s no cost whatsoever. Another important advantage is being able to get your blog (and subsequently, future blog postings) indexed by search engines in a much shorter period of time.
