1. It takes less time than traditional content development. You simply
link to other people’s content, perhaps with a short excerpt, and add
your own unique commentary.
2. It gives you content ideas you might not have thought of on your
own. Browsing websites in your niche will let you find all sorts of
ideas quickly and easily.
3. Google loves it when you link out to other sites. It’s not all about
backlinks, anymore. Now it benefits you to link TO quality sites.
