Monitoring the ranking of the site should be a priority to ensure the
current efforts put into the content and choice of keywords to
encourage the relevant clicks is the best for the site. Using
complimenting platforms such as Marketing Vox will allow the
individual to keep track of the page ranking with tools like Alexa and
Google tool bar. All these will keep a regular check on the ranking and
provide the feed necessary to facilitate a re-thinking exercise should
there be a need to implement it.