With a good sales team in the joint venture the success of the product or service being sold is elevated. This is especially if the individual’s forte is not in sales.
USD $4.95
Using the joint venture as a marketing tool is one way of being able to
take an existing or new business to the next level of success. As this is
always the aim of any business seriously considering the tool for use
would be an advantage not to be passed up.
The most basic advantage of a joint venture would be from the cost
saving angle. By forming a joint venture with a supplier there are a lot
of positive advantages to be gained such as the possible willingness of
the supplier to share the cost of a sales team, promotions for the
product or service, mailing facilities and many others.