Marketing thru e-mail is a crafty matter. It is mighty, but easily ill-used. It is simple, but really hard. May these tips, tricks and secrets make it simple and potent for you.
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A crucial component to a 'newsletter is the permission you give the
newsletter publisher. Double or confirm-opt-in is the best technique of
subscription and this implies that you not only requested to get the e-mail
newsletter, but you confirmed your request to get it by clicking on a
confirmation link or replying to e-mail verification. Any mailing list that
doesn't call for confirmation or a subscription process is spam (unsolicited
commercial e-mail).
