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How to Price Your Product or Service Just Right How to Price Your Product or Service Just Right

Business & Marketing

How to Price Your Product or Service Just Right

Summary

How to Price Your Products or Service Just Right! The Best Strategies for Pricing Your Product Competitively.

Price

GBP £12.99

Card

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross margins and sales volume. This indirectly affects other expenses by reducing storage costs, for example, or creating opportunities for volume discounts with suppliers.




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