Here are some terms that you may encounter on your quest to become an effective digital marketer:
- Call to action: the use of persuasive words to persuade consumers to buy products or avail of services
- Customer relationship management (CRM): the use of a system to analyze and manage the brand’s or company’s relationship to its target consumers
- Lookalike audience: Gives your target consumer a sense of importance by catering to his preferences as if the marketer is directly talking to him
- Positioning: how the target consumers are meant to see the brand compared to the competing brands
- ROI (return of investment): this term is not new. It means the same thing in traditional marketing it measures how successful your investment one
- Search Engine Optimization (SEO): use of the right keywords and website structure to gain more website views
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