In Balancing Keyword and Content, you will examine the importance of keywords. We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is.
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There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.
As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.
In this book, we will examine the importance of keywords. We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let's start at the beginning.
