USP stands for Unique Selling Proposition (or Point) and every business needs one. It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other business is currently offering to their clients.
Your USP is why consumers should do business with you, versus
the competition. It’ll also be the reason they keep coming back to
And contrary to popular belief, your USP can (and should) change
over time, as market needs change, audiences prioritize different