A definition of advertising
Marketing is the control characteristic that is concerned in identifying, anticipat-
ing and pleasant customer requirements, profitably.
(Chartered Institute of Marketing, UK)
Marketing is therefore involved to become aware of suitable target markets or audi- ences for a product or service (which may be evolved or better, once the needs of the market have been understood) by the usage of the procedure of mar- ket segmentation (that is explored in element in Chapter 3).