Heritage Marketing

Business & Marketing

Heritage Marketing

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Heritage Marketing


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A definition of advertising

Marketing is the control characteristic that is concerned in identifying, anticipat-

ing and pleasant customer requirements, profitably.

(Chartered Institute of Marketing, UK)


Marketing is therefore involved to become aware of suitable target markets or audi- ences for a product or service (which may be evolved or better, once the needs of the market have been understood) by the usage of the procedure of mar- ket segmentation (that is explored in element in Chapter 3).