In summary, you will learn importance of creating a stellar brand.
When you think of any big company, the brand is probably the first thing to come to mind. In fact, there are very few successful businesses that don't have a prominent brand and it's hard to imagine how a company could get big without investing in its image and creating an identity for itsself.
Many small businesses and internet businesses don't take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward. Most of the times it comes down to the lack of understanding. Not only do many businesses and entrepreneurs don't understand how branding works; many also don't understand just how important branding really is.
There is so much to learn about branding. Branding is key to success for any business. I recommend this book.
