In summary, building an email list will convert leads into sales by nurturing your list
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success.
List building helps facilitate the process of converting subscribers into active customers once your prospect has been added to your mailing list, you are able to develop a relationship with them that will encourage sales as well as repeat sales.
This is an amazing book right down to every detail on how to build your email list. I recommend this book, especially if you are new to online marketing.
