by Butch Leake
Most social media that you know of are relatively new, but email marketing goes just a little further back. In fact, it was in 1978 that Digital Equipment Corp’s Gary Thuerk has sent the first set of mass commercial emails.
Thuerk did this to promote DEC machines. This is how he earned the nickname "Father of Spam" although he only rattled a few hundred email inboxes. This was unprecedented, however, and had made a mark. He did have Ray Tomlinson to thank for. Seven years before the so-called spamming incident happened. Tomlinson invented a means to send messages from one the computer to another. This was further strengthened by Larry Robert's invention the following year )1972), which was the first email management system.