by Butch Leake
Most social media that you know of are relatively new, but email marketing goes just a little further back. In fact, it was in 1978 that Digital Equipment Corp’s Gary Thuerk has sent the first set of mass commercial emails.
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Thuerk did this to promote DEC machines. This is how he earned the nickname "Father of Spam" although he only rattled a few hundred email inboxes. This was unprecedented, however, and had made a mark. He did have Ray Tomlinson to thank for. Seven years before the so-called spamming incident happened. Tomlinson invented a means to send messages from one the computer to another. This was further strengthened by Larry Robert's invention the following year )1972), which was the first email management system.
