Marketing To Senior Citizens

Business & Marketing

Marketing To Senior Citizens

Seller Keywords:

What Products and Services Are Seniors Looking For?


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Senior Marketing Do's and Don'tsSenior Marketing Do's and Don'tsWhat Is a Senior?Boomers Social Security Recipients or?
Be Careful here.The term "senior citizen" is used often to refer to people who have reached the age at which they can collect social security or traditionally retire - in other words, age 65. Most dictionaries also define a senior citizen as age 65. 
But, if you ask them, they will deny the term "senior citizen" unless it’s to get a movie ticket discount, sign up for Medicare, or to collect social security. Therefore, for marketing purposes, you may want to define your group of "seniors" based on their demographics, interests, and needs rather than only on their age.
For example, if you want to market to grandparents, people can be grandparents long before they’re considered seniors. Therefore, for marketing purposes you may want to consider seniors anyone who is a grandparent who is over 50 years of age instead of 65. But of course, this depends on your product, service, and other factors.
The idea behind being a senior citizen isn’t as important as discovering the makeup of your audience, which is based on the solution you’ve created for them. For example, if you have a house cleaning service, you can market to all levels of seniors, but you should focus on one to make your marketing more customer centered. 
Remember, the general rules of marketing still apply - no matter what market you’re going after. Find out what they need and want, and where they hang out, and provide it to them where they are in formats that they can navigate and understand. It’s really that simple, with minor adjustments that will allow you to create laser-targeted information for your audience. 
The truth is, seniors are looking for the same products and services that other people are looking for based on the stage of life they’re in. If they’re empty nesters, they may be looking for exciting vacations; if they’re newly retired, they might be looking to sell a home and move into an active senior community. 
You’ve likely gathered that it’s easy to make a mistake with this audience. The audience is so diverse that it’s imperative that you understand that all seniors aren’t the same - just as all women aren’t the same. Follow these tips to avoid making too many mistakes. 
• Segment Your Market – Market segmentation is vitally important no matter who you’re marketing to, but it’s even starker in the senior community. Once you decide to market to individuals over 50, you need to segment them down to interests, spending power, and other demographics to ensure that your marketing will be spot on for these groups.
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