by Ingolf Ruge
YouTube has evolved to be one of the world’s largest video sharing sites. Statistics show that almost 33 percent of internet users use YouTube daily, that is almost a billion users.
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Not only is this site a video sharing platform, but it now one of the biggest search engines on the internet. Many people consult YouTube to be informed on various subjects. Why is that so? Easy. It is because it is easier and less time consuming to watch an informational video than to read a lengthy article. In other words, videos are much more fun and leave a lasting impression.
As an advertiser, this arena represents a wonderful opportunity to be leveraged. If you want to reach out to a large number of potential clients out there, video marketing on YouTube is a very promising venture. We are going to talk about the various ways in which you can take advantage of this video sharing site so that you can be able to bring more clients to your business or to raise awareness about your product.