by Ingolf Ruge
One advantage of videos over texts or audio is that videos are versatile.
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They may contain audio, text and dazzling images that grab the attentNextion of the audience from the get-go. With the decline in the attention spans of the current generation, it is essential to appeal to their senses, especially with stunning visuals. It has been shown that most consumers are driven by video ads to buy a product or subscribe to a service. If you doubt the efficiency of videos, just think of the hours you have spent aimlessly browsing on video channels like youtube and tik tok!