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Facebook is a powerful platform for targeting audiences across the world. By
offering an extensive market, it provides plenty of opportunities to reach
clients who are far away from you.
There are two ways of being charged on Facebook; either by impressions or
clicks. Cost per clicks (CPC) is commonly used. This is where you are charged
when someone clicks on your ad. Cost per impression (CPM) charges you each
time your ad is viewed even with no clicks to it. You can change how you get
charged at ‘Budget & Schedule’ but there are some ad delivery settings that
restrict your options, leaving you with the sole choice of cost per impression.
To be able to maximize on your money, it is important to create a valuable ad
so your money does not go wasted.
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