by John Drahcir
Instagram is one of the most important platforms when it comes to branding and reaching a wide audience. It has over 1 billion active users, and is considered a ‘trendy’ and youthful platform for by the majority of marketers.
Instagram's power lies in the fact that it is an image-based platform This gives it a great return on investment, and means that you don't need to write reams to be successful. It also makes it perfect for getting an emotional response from your audience. And ultimately, emotion are what sell products.
